Digital Marketing Manager

As a Digital Marketer, you will be responsible for planning and executing various digital marketing campaigns including web, SEO/SEM, database marketing, email, social media, and display advertising. Your role will involve designing, building, and maintaining the company's social media presence. You will measure and report the performance of all digital marketing campaigns, identifying trends and insights to optimize spend and performance. Additionally, you will brainstorm new growth strategies and execute experiments and conversion tests while collaborating with internal teams to enhance user experience. Key Responsibilities: - Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns - Design and maintain social media presence - Measure performance and assess against goals (ROI and KPIs) - Identify trends and insights to optimize performance - Brainstorm creative growth strategies - Conduct experiments and conversion tests - Collaborate with internal teams for landing page creation and user experience optimization - Evaluate end-to-end customer experience and optimize user funnels - Collaborate with agencies and vendor partners - Evaluate emerging technologies - Provide thought leadership for adoption where appropriate Qualifications: - Minimum 2 years of digital marketing experience - Proficiency in marketing research and statistical analysis - Creativity in identifying target audiences and devising engaging digital campaigns - Bachelor's or Master's degree in marketing or related field - Demonstrated experience in leading SEO/SEM, marketing database, email, social media, and display advertising campaigns - Experience in optimizing landing pages and user funnels - Familiarity with A/B and multivariate experiments - Knowledge of website and marketing analytics tools - Understanding of ad serving tools - Experience in setting up and optimizing PPC campaigns on major search engines - Knowledge of HTML, CSS, and JavaScript development In addition to the qualifications and responsibilities, the company offers a competitive salary range of 30000k-40000k per month. As a full-time permanent employee, you will also receive cell phone reimbursement. The work location is in person. Please note that the job types for this position are full-time and permanent. A Bachelor's degree is preferred, and 2 years of experience in digital marketing is required.,