Job Description

As a Digital Marketing Manager at Touras, you will be at the forefront of our brands digital growth. Heres what youll handle: 1. Strategic Leadership: Craft and implement multi-channel digital marketing strategies tailored to diverse markets. Lead initiatives that position Touras as a leader in fintech globally. 2. Campaign Management: Plan, execute, and optimize paid and organic campaigns across platforms like Google, Meta, LinkedIn, and more. Leverage data-driven insights to maximize ROI and engagement. 3. Lead generation: Ensure leads are generated on various platforms. Leads are circulated to business to grow the brand and business. Ensure lead campaigns are run and properly executed 4. Content Innovation: Collaborate with creative teams to deliver compelling content that resonates with international audiences. Develop and refine messaging for various markets, ensuring cultural relevance and consistency. 5. Analytics & Reporting: Monitor, analyze, and report on campaign performance, customer behavior, and key metrics. Use insights to refine strategies and drive continuous improvement. 6. Team Collaboration: Work closely with product, sales, and design teams to align marketing efforts with business objectives. Manage relationships with external agencies and vendors to amplify impact. 7. Website Management: Managing the website of Touras across geographies and ensure new innovation is built. Managing product landing pages and also ensure analytics and support 8. SEO & SEM Expertise: SEO: Develop and execute strategies to improve on-page, off-page, and technical. Conduct keyword research, optimize content, and enhance backlink profiles to boost search rankings. SEM: Manage paid search campaigns on Google Ads and Bing Ads, ensuring alignment with brand objectives. Perform in-depth analysis of ad performance and optimize budgets to maximize conversions.