Digital Marketing Manager - Migration & Visa Services

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About the Role:

We are a dynamic and growing migration consultancy, led by a Registered MARA agent, specializing in Australian Visas and Permanent Residency pathways. We are looking for a proactive and hands-on Digital Marketing Manager to build our digital presence from the ground up and drive local & international client acquisition.

This is a unique opportunity for a marketing all-rounder to own the digital strategy and execution. You will be instrumental in establishing our local & Australian market presence, optimizing our online footprint for global reach, and implementing systems for sustainable, data-driven growth.

Key Responsibilities:

You will be responsible for translating our strategic vision into tangible results, focusing on the following core areas:

Local SEO & Google Business Profile (GBP) Management:

• Establish, verify, and optimize Google Business Profiles for our virtual/physical offices across India, Middle East & Australia.
• Develop and execute a robust local SEO strategy to improve visibility in local search results.
• Manage local citations, reviews, and Q&A to enhance local reputation.

Technical Website & Analytics Implementation:

• Implement and configure foundational digital tools like Google Analytics and Google Search Console.
• Monitor website performance, track key metrics, and provide insights for data-driven decision-making.
• Ensure the website's technical SEO fundamentals are correctly established and maintained.

Content Strategy & Development:

• Develop a content calendar and create authoritative, SEO-optimized blog content and articles targeting visa-related queries.
• Focus on capturing high-intent search traffic, including AI-assisted searches from prospective visa applicants.
• Clearly communicate our unique selling propositions (MARA agent, quality applications, PR pathways) through all content.

Lead Generation & Qualification:

• Set up and manage a LinkedIn paid advertising campaign focused on qualifying migration & study visa leads to minimize time-wasters.
• Develop and manage other potential paid channels for client acquisition.
• Work on improving the overall lead qualification process through digital means.

Client Engagement & Referral Marketing:

• Propose and help implement a structured referral program to leverage our base of satisfied clients.
• Suggest and support digital strategies for client engagement (e.g., promoting monthly online meetups, newsletters).

Who We Are Looking For:

• A proactive self-starter who can work autonomously to build systems from scratch.
• Hands-on experience with Local SEO and Google Business Profile management is essential.
• Proven ability to set up and use Google Analytics and Google Search Console to derive insights.
• Strong content writing skills with experience in SEO and a knack for creating authoritative, helpful content.
• Experience with setting up and managing paid social campaigns, ideally on LinkedIn.
• Excellent communication skills and the ability to present data and strategies clearly.
• A problem-solver who is eager to test, learn, and optimize for growth.

Nice-to-Have Skills:

• Experience in the migration, education, or professional services sector.
• Knowledge of international marketing, particularly in regions like India, Southeast Asia, or the Middle East.
• Experience with CRM systems and setting up lead tracking pipelines.

What We Offer:

• The opportunity to be the architect of our digital marketing function and make a direct impact on the business.
• A collaborative environment where your ideas and expertise will be valued.
• Competitive salary and benefits package.

How to Apply:

If you are a digital marketing professional ready to build and execute a strategy that drives real business growth, we would love to hear from you.

• Please apply now via LinkedIn with your resume and a brief cover letter outlining your relevant experience, particularly with Local SEO and analytics implementation.