Digital Marketing Manager

Job Description

We are looking for a talented and experienced Digital Marketing Manager to join our dynamic digital marketing agency to handle Real Estate Developer clients. The ideal candidate will have a minimum of 3-5 years of hands-on experience in planning, implementing, and optimizing digital marketing strategies, with a strong focus on managing campaigns for real estate clients. You will work closely with clients to drive brand growth, lead generation, and enhance overall digital presence. Key Responsibilities: Campaign Strategy: Develop and execute data-driven digital marketing strategies, specifically tailored to real estate clients, across multiple channels (SEO, SEM, PPC, social media, email marketing, and content marketing). Client Management: Serve as the main point of contact for real estate clients, ensuring their marketing objectives are met and delivering high-impact, measurable results. Lead Generation: Optimize campaigns to drive high-quality leads for real estate projects, focusing on cost-efficiency and effectiveness. SEO & SEM: Lead search engine optimization and paid search efforts to improve visibility and search rankings for real estate clients websites. Social Media Management: Develop and oversee social media strategies, including content creation, paid campaigns, and engagement to build brand awareness for real estate properties. Content Marketing: Collaborate with content creators to produce real estate-specific marketing materials (blogs, videos, graphics) that resonate with the target audience. Analytics & Reporting: Monitor, analyze, and report on campaign performance, making data-driven recommendations to clients for continuous improvement. Collaboration: Work closely with design, content, and development teams to execute marketing campaigns and ensure consistent messaging across all digital platforms. Skills & Qualifications: 3-5 years of experience in digital marketing, with at least 2 years of direct experience managing campaigns for real estate clients. Strong expertise in Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), CRM software, and email marketing platforms. Demonstrable success in lead generation, traffic growth, and sales conversion for real estate campaigns. Excellent verbal and written communication skills to effectively manage clients and internal teams. Ability to interpret complex data and analytics to optimize campaign performance. Strong organizational skills, with the ability to manage multiple clients and campaigns simultaneously. Solid understanding of the real estate market, including consumer behaviour, property trends, and industry regulations.