Digital Marketing Manager

Job Description

What is Finnovate?Finnovate is a leading financial fitness planning platform specializing in providing successful professionals with a disciplined approach to achieve their financial goals. We have impacted over 3000 professionals and their families through our comprehensive FinnFitTM Financial planning process, available via expert advisors and a transparent technology platform. What Do We Do?At Finnovate, we offer tailored financial planning services designed to help our clients reach their financial goals safely, surely, and swiftly. We work closely with doctors and other busy professionals to ensure they receive the best financial advice and support. Role and Responsibilities:As a Digital Marketing Specialist, you will play a crucial role in enhancing our online presence and driving engagement across various digital platforms. Your responsibilities will include:Social Media Management:Post and manage content across social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).Track and analyze social media performance metrics to optimize engagement and reach.Respond to comments and messages to foster community engagement.Content Coordination:Work closely with the content team to develop a cohesive social media calendar.Ensure that all content aligns with brand guidelines and marketing strategies.Design Collaboration:Coordinate with the design team to create visually appealing graphics that complement the content.Provide feedback and suggestions to enhance the visual presentation of social media posts.SEO and Analytics:Utilize SEO best practices to improve the visibility of social media posts and website content.Monitor website traffic and social media metrics using Google Analytics.Generate and present performance reports with actionable insights.Digital Advertising:Run and manage digital advertising campaigns on platforms such as Facebook and Google.Monitor and track the performance of digital advertising campaigns.Provide recommendations to optimize ad performance based on data analysis.Ensure that ad spend is within budget and goals are being met.Additional Responsibilities:Stay up-to-date with the latest trends and best practices in digital marketing and social media.Conduct competitor analysis to identify opportunities for growth and improvement.Assist in the development and execution of broader marketing strategies and campaigns.Collaborate with other departments to ensure a unified approach to marketing and brand messaging. Requirements:Bachelor's degree in Marketing, Communications, or a related field.Proven experience in managing social media platforms and digital marketing campaigns.Strong understanding of SEO, Google Analytics, and other digital marketing tools.Excellent English speaking and writing skills.Creative mindset with the ability to generate engaging content ideas.Strong organizational and multitasking skills.Ability to work independently and as part of a team. What You Don’t Need to Worry About:Running large-scale marketing campaigns alone; you will have support from the marketing team.Creating content from scratch; you will collaborate with the content team.Designing graphics; the design team will handle the visual elements.Managing the company's overall marketing strategy; your focus will be on social media and digital advertising. Perks:Opportunity to work with a dynamic and innovative team.Access to professional development and training resources.Competitive salary and benefits package.In-office role at a prime location: 914, Lodha Supremus, New Cuffe Parade, Wadalam Mumbai-400037. Our Interview Process:Our interview process consists of four rounds, and we aim to complete all the rounds within a maximum of one week. The stages include:Initial ScreeningTechnical InterviewPractical AssignmentFinal Interview