Job Description

We are seeking an experienced and strategic Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing digital marketing strategies to drive growth and achieve marketing goals. If you have a passion for digital marketing and are experienced in managing successful campaigns, we would love to hear from you. Responsibility Develop and implement digital marketing strategies Create and execute strategic digital marketing plans to achieve business objectives, including audience targeting, channel selection, campaign budgeting, and performance tracking. Manage website and content creation Oversee the development and maintenance of our website, ensuring it is user-friendly, optimized for search engines, and regularly updated with engaging and relevant content. Manage social media platforms Develop and execute social media strategies to increase brand awareness, engage with the target audience, and drive website traffic and conversions. Optimize search engine presence Implement on-page and off-page SEO best practices to improve organic search rankings and increase visibility on search engine results pages. Execute search engine marketing campaigns Plan and manage paid search campaigns, including keyword research, ad creation, bid management, and performance optimization to maximize ROI. Implement and track email marketing campaigns Develop and execute email marketing campaigns to nurture leads, promote products/services, and drive customer engagement and retention. Analyze data and provide insights Monitor, analyze, and report on digital marketing performance metrics to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and achieve marketing goals. Qualifications Bachelors degree in marketing or related field A solid educational foundation in marketing or a related field is required. 5+ years of experience in digital marketing Proven experience in planning and executing successful digital marketing campaigns across various platforms. In-depth knowledge of digital marketing channels and strategies Strong understanding of SEO, SEM, social media management, content marketing, email marketing, and web analytics. Analytical and data-driven mindset Ability to analyze data, draw insights, and make data-driven decisions to optimize marketing performance. Excellent communication and interpersonal skills Strong written and verbal communication skills to effectively communicate marketing strategies and collaborate with cross-functional teams. Creative thinking and problem-solving abilities Ability to think outside the box, come up with innovative marketing ideas, and solve complex marketing challenges.