Digital Marketing Manager

Job Description

Content Creation: Assist in creating engaging content for our website, social media channels, blogs, and email campaigns. Social Media Management: Support the management of our social media accounts by creating and scheduling posts, tracking engagement, and analyzing performance metrics. Market Research: Conduct research on industry trends, competitors, and target audience to help refine our marketing strategies. Email Marketing: Assist in developing and executing email marketing campaigns, including list management, content creation, and performance analysis. Event Support: Collaborate with the team to plan and execute marketing events, both virtual and in-person, including webinars, conferences, and workshops. Data Analysis: Help in analysing marketing data and generating reports to measure campaign effectiveness. Marketing Ops : Perform various administrative tasks to support the marketing team, including organizing files, scheduling meetings, and managing calendars. SEO: Closely working with the SEO team & ensuring Landing page & blog article optimisation Planning of weekly and monthly targets & plans - across channels Qualifications: Graduate from a Bachelors program in Marketing, Communications, Business, or related field. MBA from Tier 1 colleges Strong written and verbal communication skills. Proficiency in Microsoft Office Suite and familiarity with design tools like Adobe Creative Suite is a plus. Knowledge of social media platforms and email marketing tools. Knowledge of international B2B SaaS marketing is a plus Work experience : 1-2 years in B2B marketing