Digital Marketing Manager

Job Description

Roles and Responsibilities Develop and execute digital marketing strategies across multiple channels, including social media, email, search engine optimization (SEO), pay-per-click advertising (PPC), and display advertising. Manage and optimize campaigns to achieve desired results, tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend (ROAS). Collaborate with cross-functional teams to integrate digital marketing efforts with other departments like sales, product development, and customer service. Stay up-to-date with industry trends and best practices in digital marketing by attending conferences, reading industry publications, and participating in online forums. Analyze data from various sources to inform future marketing decisions. Desired Candidate Profile 4-7 years of experience in managing digital marketing campaigns using Google Ads & Facebook Ads Manager. MBA/PGDM degree from a reputed institution. Strong understanding of SEO principles and ability to apply them effectively. Proficiency in creating engaging content for various formats (text-based articles, videos, infographics). Experience working with CRM software for lead management.