Digital Marketing Manager

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About Aruva

Aruva is a pioneering platform transforming India's Music & Performing Arts and Event Technology sectors. We specialize in providing comprehensive, subscription-based professional audio solutions, including top-tier equipment, seamless integration, and proactive Annual Maintenance Contracts (AMC). Along with it dynamic, fast-growing platform revolutionizing the gig economy for events and entertainment. We seamlessly connect clients with a diverse network of top-tier artists and professionals for bookings, ensuring memorable and high-quality engagements. We're passionate about live experiences and empowering both our clients and our talent pool. Our mission is to ensure flawless audio experiences for venues and events, empowering both clients and artists.

Digital Marketing Manager

• Develop, execute, and manage comprehensive digital marketing strategies (SEO, SEM, PPC, Email, Social Media) to increase platform sign-ups and booking inquiries.
• Manage a defined budget, optimizing spend across channels (Google Ads, Meta, LinkedIn) to achieve ambitious CPA and ROAS targets.
• Conduct continuous A/B testing and conversion rate optimization (CRO) on landing pages and core website flows to maximize lead capture and activation.

• Performance Reporting:

  Define key performance indicators (KPIs), track, analyze, and report on campaign performance, providing actionable insights to senior management.

• Oversee the organic social media strategy (Instagram, YouTube, TikTok) tailored to the unique interests of Clients (event planning tips) and Artists (career growth, platform features).
• Collaborate with the Content Team to ensure all digital assets (blogs, videos, case studies) are optimized for search engines and align with campaign objectives.
• Manage the content calendar and scheduling for all outbound digital communications.

• Design and implement targeted email marketing campaigns and automated nurture sequences to guide leads through the sales funnel.
• Develop separate email journeys for new Clients (onboarding/first booking) and new Artists (profile completion/first proposal).
• Maintain data integrity and segmentation within the Customer Relationship Management (CRM) system.

• Develop and implement a robust SEO strategy focused on high-intent keywords relevant to artist booking, events, and entertainment services.
• Monitor website health, ranking factors, and traffic to ensure maximum visibility and crawlability.
• Work closely with the Product and Tech teams to implement technical SEO improvements and enhance overall user experience (UX) on the Aruva platform.

• 3+ years of experience in digital marketing, with at least 1 year in a managerial or lead role.
• Demonstrable expertise in managing significant budgets for Paid Search (Google Ads) and Paid Social (Meta/LinkedIn).
• Proficient in

  Google Analytics 4 (GA4)

  , Google Tag Manager, and data analysis tools.
• Strong understanding of SEO best practices, keyword research, and content optimization.
• Excellent communication skills, with the ability to translate complex data into clear, actionable strategies.

• Experience marketing a

  two-sided marketplace

  or B2B/B2C SaaS product.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
• Experience in the events, entertainment, or creative industry.

• Competitive salary and performance bonuses.
• Comprehensive health, dental, and vision benefits.
• Flexible work environment with hybrid options.
• A collaborative and creative culture where your strategies directly impact the success of artists and events globally.
• The opportunity to work in a high-growth sector with continuous professional development.

How to Apply

Interested candidates are invited to submit their resume here on LinkedIn OR by sending a direct email to hr@aruva.in with the subject line "Application for Digital Marketing Manager (ARUVA)