Digital Marketing Lead

Job Description

Role & responsibilities: Develop and execute social media strategies that will create brand awareness and market presence for our technology brand globally and our spirit & beverage brands in the US and India. Develop and execute comprehensive digital marketing strategies for our global technology company and portfolio of spirit & beverage brands in the US and India. Plan, manage and execute web, SEO/SEM, email, and social media advertising campaigns for our brands globally. Maintain and increase the page ranking in Google. Increase the followers and engagement on social media pages. Work with India Brand Team to create synergy in campaigns when needed. Devise strategies to drive online traffic to company's websites. Create content for online marketing via website, blogs, social media, advertising campaigns etc. Research and stay up to date with the latest trends and best practices in online marketing Measure all digital marketing campaigns against predetermined goals (ROI and KPIs) and report weekly on performance. Able to adapt campaigns to react to market trends or changes Manage and optimize digital marketing presence across all channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. Create and manage high-quality digital content that is engaging, informative, and on-brand. Track and analyse digital marketing campaigns to measure performance and make data-driven decisions. Manage team members to ensure assign responsibilities are executed and completed. Qualifications: 10+ years of experience in digital marketing, with focus in either the IT industry or in the spirit & beverage industry. Some understanding of US & India beverage market Proven track record of developing and executing successful digital marketing campaigns Deep understanding of digital marketing channels, including social media, SEO, PPC advertising, email marketing, and content marketing. Excellent analytical and problem-solving skills. Strong written and verbal communication skills. Ability to work independently and as part of a team.