Digital Marketing Lead

Responsibilities

• Actively manage and optimize the company website.
• Implement effective Search Engine Optimization (SEO) strategies, including keyword research, on-page optimization, and technical SEO.
• Handle website queries and lead management, utilizing tools for effective tracking and analysis.
• Implement and manage website cookies in compliance with privacy regulations.
• Utilize tools for comprehensive website visitors tracking & analysis.
  

• Execute and optimize Search Engine Marketing (Google Adwords) campaigns, including keyword bidding and budget management.
• Run LinkedIn Paid Adverts with a focus on lead forms, utilizing A/B testing for optimization.
• Implement and manage cold emailing strategies, utilizing CRM tools for tracking and analytics.
• Develop and execute targeted email marketing campaigns, utilizing marketing automation tools for efficiency.
• Explore opportunities in affiliate marketing for lead generation, including the selection and management of affiliate platforms.
  

• Create and schedule engaging social media posts using social media management tools.
• Analyze social media performance through analytics tools and optimize strategies accordingly.
• Run social media adverts to enhance visibility, utilizing targeting and retargeting techniques.
• Spearhead awareness and lead generation campaigns on social media platforms, utilizing data-driven insights for effectiveness.
  

• Collaborate closely with the sales team to align digital marketing efforts with overall sales objectives.
• Provide support in creating sales collateral and promotional materials.
• Communicate regularly with the sales team to understand their needs and challenges.
• Adjust digital marketing strategies based on feedback and insights from the sales team.
  

• Utilize data analytics tools to interpret and act upon website and campaign performance data.
• Implement A/B testing methodologies across various digital marketing channels.
• Implement CRO techniques to enhance the conversion funnel on the website and in digital campaigns.
• Familiarity with and ability to effectively use a marketing technology stack, including CRM, marketing automation, and analytics tools.
  

• Bachelor's degree in Marketing, Business, or a related field.
• 5-6 Years experience in digital marketing, particularly in B2B lead generation.
• Basic understanding of sustainable practices and environmental issues.
• Proficient in tools such as Google Analytics, SEO tools, CRM, Advts Suits