Digital Marketing & Lead Generation Manager, Higher Education, International Universities

Digital Marketing & Lead Generation Manager – Higher Education, International Universities

About the Role

Digital Marketing & Lead Generation Manager

What you need to do:

• Plan and manage paid campaigns (Google, Meta, LinkedIn) targeting students across India & South Asia with an aim to generate leads leading to student recruitment.
• Drive qualified leads for international universities through innovative funnel strategies
• Analyze campaign performance and optimize ROI
• Develop creative digital content to strengthen brand visibility and engagement.

higher education and digital strategy

About T&A Consulting

Market Entry, Investment Promotion, and Higher Education Services

Education Practice

As a part of T&A, you will learn and grow with a highly collaborative and innovative team. We have nurtured a robust value system where talent meets integrity, clarity, and grit.

Key Responsibilities

• Plan, implement, and optimize

  digital marketing campaigns

  (Google, Meta, LinkedIn, YouTube, etc.) focused on student acquisition and engagement.
• Develop and manage

  lead-generation funnels

  that convert digital engagement into qualified inquiries.
• Manage paid media budgets and ensure optimal

  ROI and cost-per-lead (CPL)

  performance.
• Collaborate with internal teams to create

  compelling content, creatives, and landing pages

  aligned with each university’s brand.
• Monitor, analyse, and report on campaign metrics to improve targeting and performance.
• Conduct competitor and trend analysis within the higher education digital landscape.
• Manage

  social media strategy

  and enhance the digital visibility of university partners through consistent, impactful storytelling.

Desired Skills & Qualifications

• Bachelor’s degree in

  marketing, communications, or related field

  (master’s preferred).
• 3–6 years of hands-on experience in

  digital marketing / performance marketing

  , in the

  Higher Education sector, Education Agencies, Study Abroad is a must

• Proficiency in

  Google Ads, Meta Ads Manager, SEO/SEM, Analytics, and LinkedIn Campaign Manager

  .
• Familiarity with

  email marketing tools (Mailchimp, HubSpot)

  and

  basic design tools (Canva, Adobe Suite)

  .
• Rich experience of managing social media channels, especially

  LinkedIn, Facebook and Instagram

• Strong understanding of digital funnels, CRM integration, and lead-nurturing workflows.
• Excellent communication and storytelling skills.
• Strong analytical and project-management skills.
• Creative mindset with a passion for measurable results.

What We Offer

• Opportunity to work with

  renowned global universities and education brands

  .
• Exposure to international markets and multi-cultural teams.
• Dynamic, growth-oriented environment that values ideas, ownership, and innovation.
• Exposure to a global consulting environment, with an opportunity to learn and grow in a meritocracy- driven organization
• Opportunities for vertical and horizontal professional growth within a well-defined career progression path
• Energetic and supportive working environment

Location

Gurugram, India (Work from Office)

join us in shaping the future of international education marketing.