Digital Marketing Lead

Summary

The Digital Marketing Lead is responsible for developing, implementing, and managing the overall digital marketing strategy across various online channels to drive brand awareness, generate qualified leads, and maximize ROI. This role requires a blend of technical expertise, data analysis, and strong leadership to guide and mentor a team or manage cross-functional projects.

Key Responsibilities

1. Strategy and Planning

• Develop and execute a comprehensive, data-driven digital marketing strategy aligned with overall business objectives.
• Identify target audiences, market trends, and competitive insights to shape campaign strategy and messaging.
• Manage and allocate the media budget effectively across all digital channels (Paid Search, Paid Social, SEO, Email, etc.).
• Set clear KPIs (Key Performance Indicators) and measurable goals for all digital marketing initiatives.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹17,000.00 per month

Work Location: In person