Digital Marketing Intern

Job Description

Role & responsibilities 1. Develop and execute Facebook advertising strategies targeting international audiences to drive brand awareness, engagement, and conversions. 2. Conduct thorough audience research and analysis to identify target demographics, interests, and behaviours across different international markets. 3. Create compelling ad creatives, including images, videos, and ad copy, tailored to resonate with diverse international audiences. 4. Set up and manage Facebook advertising campaigns, including campaign structure, ad set optimisation, budget allocation, and bidding strategies. 5. Monitor campaign performance closely and analyse key metrics such as CTR, CPC, CPA, ROAS, and conversion rates to identify opportunities for optimisation. 6. Implement A/B testing experiments to refine targeting, creative elements, and ad messaging for improved campaign performance. 7. Collaborate with the creative team to develop new ad creatives and assets that align with international marketing objectives and cultural nuances. 8. Stay updated on industry trends, platform updates, and best practices in Facebook advertising to ensure our campaigns remain innovative and competitive. 9. Generate regular reports on campaign performance and provide actionable insights and recommendations to stakeholders. Work closely with other members of the marketing team to integrate Facebook advertising into broader multi-channel marketing initiatives.