Digital Marketing Head

Job Description

Digital Marketing Head Location: Calicut Employment Type: Full-Time Salary: ₹30,000 – ₹40,000 per month Experience: 6+ years (minimum 2 years in a senior digital marketing role) About NextGrade Pvt Ltd NextGrade is an emerging EdTech company dedicated to transforming the accessibility of high-quality learning solutions for educational institutions and corporate learners. Our mission is to equip organizations with innovative digital education resources that foster growth and development. Role Overview We are seeking an innovative and results-driven Head of Digital Marketing to lead our digital marketing strategy and drive brand growth. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing a team, and leveraging various digital channels to maximize business impact. Key Responsibilities Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals to drive online traffic, engagement, and conversions. Team Leadership: Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation and continuous improvement. Campaign Management: Oversee the planning, execution, and optimization of multi-channel digital campaigns, including SEO, SEM, email marketing, social media, and content marketing. Analytics and Reporting: Utilize analytics tools to monitor performance, derive insights, and adjust strategies to improve ROI and KPIs. Budget Management: Allocate and manage the digital marketing budget effectively, ensuring optimal spend across channels. Collaboration: Work closely with cross-functional teams, including sales, product development, and leadership, to ensure cohesive messaging and branding. Technology Integration: Stay abreast of emerging digital tools and platforms, integrating them to enhance marketing effectiveness. Qualifications & Skills Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Experience: Minimum of 6 years in digital marketing, with at least 2 years in a leadership role, preferably within the EdTech sector. Technical Proficiency: Expertise in SEO, SEM, email marketing, social media, and content marketing. Proficiency in analytics tools such as Google Analytics, HubSpot, or similar platforms. Experience with marketing automation tools and CRM systems. Skills: Strong analytical and problem-solving abilities. Excellent communication and interpersonal skills. Proven ability to manage budgets and lead cross-functional teams. How to Apply: Send your resume to hrclt@mynextgrade.com | hr@mynextgrade.com with the subject line "Application for Digital Marketing Head – [Your Name]" More details:- +91 73560 79995, +91 90370 92082 Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Work Location: In person