Digital Marketing Executive/Intern

Job Description

Job Summary: We are looking for an enthusiastic and driven Digital Marketing Intern/Executive to join our marketing team. This is an excellent opportunity for someone with prior experience or proficiency in SEO, SEM, Google AdWords, Meta Ads, and Google Analytics 4 (GA4) to gain hands-on experience and further develop their skills. The ideal candidate will be proactive, a fast learner, and passionate about digital marketing strategies. Key Responsibilities: 1. Search Engine Optimization (SEO): o Assist in optimizing website content for better search engine rankings. o Conduct keyword research to identify high-traffic and relevant search terms. o Implement on-page SEO strategies, including content optimization, metadata, and internal linking. o Assist in monitoring and reporting on SEO performance. 2. Search Engine Marketing (SEM): o Help create and manage paid search campaigns across Google Ads and other platforms. o Monitor and adjust campaigns for optimal performance. o Conduct keyword research to improve ad targeting and enhance campaign reach. o Analyze and report on SEM metrics such as CPC, CTR, and conversion rates. 3. Google Ads (AdWords): o Assist with the setup, management, and optimization of Google Ads campaigns. o Create compelling ad copy and perform A/B testing for continuous improvement. o Optimize budget allocation for maximum ROI. o Monitor performance and adjust campaigns based on analytics. 4. Meta Ads (Facebook & Instagram Ads): o Support the creation, execution, and optimization of ad campaigns on Facebook and Instagram. o Work on audience targeting, ad creatives, and budget management for Meta ads. o Track campaign performance and adjust strategies based on key metrics. 5. Google Analytics 4 (GA4): o Assist in setting up tracking and monitoring performance metrics using GA4. o Help analyze website traffic, user behavior, and conversion data. o Provide insights into website performance and suggest improvements based on analytics. 6. Campaign Reporting and Analysis: o Prepare reports on the performance of SEO, SEM, Google Ads, and Meta Ads campaigns. o Analyze results, identify trends, and provide actionable insights for optimization. o Track and report on KPIs such as traffic, conversion rates, and ROI. 7. Collaborative Support: o Work closely with the digital marketing team to brainstorm and execute marketing strategies. o Assist in other digital marketing projects and activities as needed. Requirements:  Proficient knowledge of SEO, SEM, Google Ads (AdWords), Meta Ads (Facebook/Instagram Ads), and Google Analytics 4 (GA4).  Prior experience or internships in digital marketing, particularly with Google Ads, Meta Ads, SEO, or SEM, will be a significant advantage.  Strong understanding of digital marketing principles and best practices.  Excellent analytical skills with the ability to interpret data and drive decisions.  Basic proficiency in Excel or Google Sheets for reporting and data analysis.  Good communication skills and attention to detail.  Creative thinking and a passion for staying up-to-date with the latest trends in digital marketing. Show more Show less