Digital Marketing Executive

Company Description:

VYUG is a leading tech company with expertise in integrated solutions across Virtual Reality (VR), Augmented Reality (AR), Extended Reality (XR), and Artificial Intelligence (AI). Vyug offers end-to-end services for developing immersive environments, advanced AI-driven applications, and cross-reality systems that enhance human-computer interaction. VYUG's expertise includes real-time 3D simulations, AI-powered analytics, and interactive interfaces, providing businesses with scalable, future-ready solutions tailored to user needs. VYUG is dedicated to pushing the boundaries of technology to deliver unparalleled digital experiences.

About the Role:

We are seeking a data-driven and innovative Digital Marketing Executive with a passion for Web3, Metaverse, Gaming, and Blockchain technologies. The ideal candidate will have a strong grasp of digital marketing channels, community engagement, and growth strategies tailored for crypto-native audiences. You will be responsible for driving user acquisition, engagement, and brand visibility across digital platforms.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple channels including social media, SEO, SEM, email, influencer, and content marketing.
• Manage and grow the company’s digital presence across X (Twitter), LinkedIn, Discord, Telegram, Reddit, YouTube, Instagram, and relevant Web3 communities.
• Collaborate with design, content, and community teams to create compelling campaigns that align with product launches, partnerships, and ecosystem events.
• Develop and execute paid marketing campaigns (Google Ads, Meta Ads, X Ads, and Web3-native ad platforms).
• Track and analyze KPIs such as CTR, engagement rate, conversion rate, CPA, and ROI, and generate performance reports.
• Conduct market and competitor analysis within the Web3/gaming/blockchain ecosystem to identify trends and opportunities.
• Build and maintain relationships with influencers, KOLs, and partners in the crypto and gaming spaces.
• Assist in planning and executing email marketing, newsletters, and community growth campaigns.
• Stay up-to-date with digital trends, blockchain marketing tools, and platform algorithm changes.
• Support growth hacking initiatives to increase traffic, conversions, and community engagement.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of experience in digital marketing, preferably in Web3, blockchain, crypto, gaming, or tech startups.
• Solid understanding of SEO, PPC, content marketing, social media strategy, and analytics.
• Familiarity with crypto audiences, NFT culture, and metaverse ecosystems.
• Experience using tools like Google Analytics, Google Ads, Meta Business Suite, SEMrush, HubSpot, Mailchimp, and similar platforms.
• Proficiency with Discord, Telegram, and Twitter community engagement strategies.
• Strong analytical skills with a data-driven mindset.
• Excellent communication and storytelling skills with a creative approach to digital campaigns.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: In person