Digital Marketing Executive

About The Animal-i

The Animal-i is a leading enterprise influencing the ballot, the boardroom, and the buyer through Political PR, Branding, and Media Intelligence.

Our mission is to be the brand behind the brands shaping narratives, driving influence, and creating impact. With a hybrid of strategy, creativity, and data, we help leaders, businesses, and movements communicate with precision and purpose.

Role Description

The Digital Marketing Executive will play a key role in amplifying The Animal-i's digital presence across political, corporate, and media ecosystems. This is a full-time, on-site position based in Trivandrum.

Daily responsibilities include:

• Designing and executing digital marketing strategies for client campaigns and internal projects.
• Managing paid media campaigns across Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other emerging platforms.
• Creating engaging content calendars and coordinating creative production for ads, reels, and digital posts.
• Monitoring campaign performance through analytics tools, interpreting data, and providing actionable insights.
• Collaborating with the content and design teams to maintain consistent brand voice and tone.
• Optimizing landing pages and user funnels to improve lead generation and ROI.
• Managing online reputation, influencer collaborations, and engagement strategies when required.

Qualifications & Skills

• Minimum 2 years of hands-on experience in paid digital marketing including Meta Ads, Google Ads, YouTube Ads, and performance optimization.
• Strong understanding of social media marketing, SEO, SEM, and analytics tools (Google Analytics, Meta Business Suite, etc.).
• Experience in content writing and storytelling for digital campaigns.
• Ability to plan and execute integrated campaigns across channels.
• Proficiency in marketing automation tools, ad managers, and keyword research platforms.
• Excellent communication, presentation, and organizational skills.
• Bachelor's degree in Marketing, Communications, Media Studies, or related field.
• Experience in political PR, branding, or media intelligence is a strong advantage.

Preferred Traits

• Strategic mindset with creative instincts.
• Strong analytical and problem-solving skills.
• Ability to work under tight deadlines and manage multiple campaigns simultaneously.
• A passion for media, politics, and digital storytelling.