Digital Marketing Executive

Job Title: Digital Marketing Executive

Company Overview:

TGH Tech is a product development company focused on building scalable, high-quality software across web, mobile, and AI using technologies like Node.js, React/Next.js, Python, AWS, Docker, Firebase, MongoDB, SQL, and WordPress.

Company Overview:

TGH Tech is a product development company focused on building scalable, high-quality software across web, mobile, and AI using technologies like Node.js, React/Next.js, Python, AWS, Docker, Firebase, MongoDB, SQL, and WordPress.

About the Role

Digital Marketing Executive

hands-on performance marketing

The ideal candidate is both analytical and creative, capable of optimizing campaigns while collaborating with other marketing and content teams.

Key Responsibilities

1. Performance Marketing

• Plan, launch, and optimize

  Google Ads

  and

  Meta Ads

  campaigns for multiple projects.
• Track key metrics such as CTR, CPL, CPA, and ROI to evaluate campaign effectiveness.
• Manage ad budgets, audiences, and creative coordination.
• Set up and maintain tracking through

  GA4

  ,

  Tag Manager

  , and

  Meta Pixel

  to ensure accurate performance data.

2. Marketing Operations & Coordination

• Serve as the

  execution partner

  to ensure marketing strategies are implemented effectively.
• Collaborate with internal teams and freelancers handling SEO, social media, and content creation.
• Monitor deliverables, maintain timelines, and ensure consistent campaign quality.
• Prepare and share weekly reports on performance and insights.

3. Content & Communication Support

• Draft or refine

  ad copies, content briefs, and blog outlines

  where needed.
• Support content and outreach teams to maintain message consistency.
• Contribute creative ideas for improving storytelling and audience engagement.

Requirements Core Skills

• Proven experience managing

  Google Ads and Meta Ads

  campaigns (2+ years preferred).
• Understanding of

  SEO, content marketing, and social media marketing.

• Strong coordination and multitasking ability across multiple projects.
• Proficiency with analytics tools such as

  GA4, Tag Manager

  , and ad dashboards.

Soft Skills

• Excellent communication and organization skills.
• Analytical, detail-oriented, and proactive.
• Comfortable working in a dynamic, multi-project environment.

Bonus Skills (Nice to Have)

• Experience in

  copywriting, blog writing, or video scripting.

• Familiarity with

  Notion, ClickUp, or Asana

  for project tracking.
• Understanding of

  Product-Led Growth

  or B2B marketing strategies.

What You’ll Get

• Exposure to multiple marketing domains —

  ads, SEO, content, and outreach.

• Ownership of campaigns and measurable marketing outcomes.
• Opportunity to experiment, learn, and grow across diverse projects.
• A role that blends creativity, data, and operational execution.