Digital Marketing executive

As a Digital Marketing Specialist, your role involves planning and executing various digital marketing campaigns including web, SEO/SEM, database marketing, email, social media, and display advertising. You will be responsible for designing, building, and maintaining the social media presence of the company. Additionally, you will measure and report the performance of all digital marketing campaigns, assessing them against goals such as ROI and KPIs. Your analytical skills will be crucial in identifying trends and insights to optimize spend and performance effectively. Key Responsibilities: - Brainstorm new and creative growth strategies through digital marketing - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Evaluate end-to-end customer experience across multiple channels and touchpoints - Identify critical conversion points and drop off points to optimize user funnels - Collaborate with agencies and vendor partners - Evaluate emerging technologies and provide thought leadership for adoption where appropriate Qualifications for Digital Marketing: - Creating and maintaining client relationships - Being self-motivated yet customer-focused - Proficiency in marketing research and statistical analysis - Highly creative with experience in identifying target audiences and devising engaging digital campaigns In terms of education and experience, you should ideally possess a Bachelor's or Master's degree in marketing or a related field. Moreover, having proven working experience in digital marketing, particularly within the industry, will be advantageous. Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns is also required. Kindly note that there are no additional details about the company provided in the job description.,