Digital Marketing Executive

1 - 31 years

1 Lacs

Posted:1 month ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities: Develop and manage digital marketing campaigns across platforms such as Google, Meta (Facebook/Instagram), LinkedIn, and YouTube. Plan and execute social media strategies to increase brand awareness and engagement. Manage the company’s website and ensure content is up to date and SEO-optimized. Track and analyze website traffic flow and provide regular internal reports. Measure and report the performance of all digital marketing campaigns (ROI and KPIs). Identify trends and insights, and optimize spending and performance based on insights. Conduct keyword research and manage PPC campaigns (Google Ads, Facebook Ads, etc.). Collaborate with design and content teams to create engaging marketing materials. Manage email marketing campaigns, newsletters, and automation workflows. Stay up to date with digital technology trends and new marketing tools. Preferred Qualifications: Google Ads and Analytics certifications. Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Zoho Campaigns). Basic knowledge of graphic design tools like Canva or Adobe Creative Suite.

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