Digital Marketing Executive

Job Description

Digital Marketing & SEO: Develop and execute digital marketing campaigns across various channels (Google Ads, social media, email marketing, etc.). Optimize website content for SEO, ensuring high search rankings and organic traffic growth. Conduct keyword research, on-page and off-page SEO, and competitor analysis. Manage paid advertising campaigns (PPC) and monitor ROI. E-commerce Management: Oversee the company s e-commerce platform, ensuring a seamless user experience and high conversion rates. Optimize product listings, pricing strategies, and promotions to maximize sales. Monitor and analyze website traffic, sales performance, and customer behavior using analytics tools. Collaborate with the design team to create engaging content for product pages and campaigns. Social Media & Content Strategy: Manage social media accounts, create engaging content, and drive audience engagement. Develop and implement content marketing strategies, including blogs, videos, and email newsletters. Track and report key performance metrics, suggesting improvements based on data insights. Requirements Qualifications & Skills: Bachelors degree in Marketing, Digital Marketing, E-commerce, or a related field. Proven experience in digital marketing, SEO, and e-commerce management. Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) and digital advertising platforms. Experience or sound knowledge with e-commerce platforms Excellent analytical, problem-solving, and project management skills. Strong communication skills and ability to work independently. Benefits PF, MEDICAL INSURANCE, PAID LEAVES ETC