Digital Marketing Executive

Job Description

Job Purpose: The initial focus for this role will be on developing, executing, and optimizing marketing automation campaigns to improve candidate engagement and response rates. This includes email, SMS, WhatsApp, and chatbot workflows to ensure efficient, multi-channel communication. Over time, the role will evolve to include broader digital marketing responsibilities. Key Accountabilities Accountability Supporting Activities Digital Marketing and Automation Develop and execute automated marketing campaigns to drive candidate engagement. Set up, test, and refine SMS, WhatsApp, email, chatbot workflows and other communication styles to enhance communication efficiency. Ensure segmentation and targeting are optimised for each campaign to maximise engagement and response rates. Continuously monitor campaign performance, making data-driven optimizations to improve effectiveness. Content and Campaign Execution Support the creation and execution of multi-channel marketing campaigns across email, SMS, WhatsApp, and social media. Assist in writing engaging and targeted messaging that aligns with the brands tone of voice. Collaborate with the wider team to ensure all campaigns are consistent, compliant, and aligned with recruitment objectives. Lead Generation & Engagement Utilise digital marketing strategies to generate candidate leads and improve response rates. Optimise candidate nurture sequences, ensuring touchpoints are aligned to maximise conversions. Identify and recommend new marketing channels and automation tools to enhance engagement strategies Data & Performance Analysis Monitor and track marketing automation performance, identifying areas for improvement. Analyse key metrics such as open rates, click-through rates, conversions, and response times to refine digital campaigns. Ensure candidate data is accurately captured and utilised within the CRM for better audience segmentation Stakeholder Collaboration - Work closely with the candidate generation and sales teams to align digital marketing initiatives with recruitment goals. - Provide updates on campaign performance and marketing effectiveness to key stakeholders. - Liaise with external tech partners and vendors to ensure smooth integration and functionality of marketing automation tools. Skills - Strong understanding of digital marketing automation, including email, SMS, WhatsApp, and chatbot workflows. - Experience using HTML email editors and drag-and-drop email builders to create visually engaging campaigns. - Copywriting skills with the ability to craft engaging and effective messages. - Analytical mindset with the ability to interpret marketing data and optimise campaigns. - Experience using marketing automation platforms. - Ability to manage multiple projects simultaneously and work efficiently in a fast-paced environment. - Strong stakeholder management skills, with the ability to collaborate across teams and liaise with external tech vendors. - Adaptability and problem-solving mindset, with a proactive approach to challenges. - Basic knowledge of Google Analytics, CRM systems (Vincere preferred), and paid advertising is desirable. Key Accountabilities (that include but not limited to) - Effective execution of automated marketing campaigns that improve candidate engagement. - Continuous optimisation of omnichannel communications, ensuring the right messaging reaches the right audience at the right time. - Achievement of lead generation and response rate KPIs, contributing to an active pipeline of engaged candidates. Knowledge and Experience - Experience in digital marketing, automation, or CRM-driven marketing campaigns. - Strong understanding of multi-channel communication strategies in a recruitment or high-volume marketing environment. - Experience in performance tracking and analytics, with a results-driven approach to digital marketing. Location - Noida, Sector 62 Timing - UK Shifts (1.30pm to 11pm /12.30pm to 10pm)