Digital Marketing Executive

🎯 Job Overview:We’re seeking a forward-thinking Digital Marketing Executive passionate about AI-driven marketing, e-commerce, and automation. The role focuses on AI-based content creation, WhatsApp and email campaigns, Shopify SEO, and listing Quick Sense products across new online platforms — including AI channels like ChatGPT plug-ins, marketplaces, and discovery tools. You’ll work closely with the management, design, and sales teams to grow brand visibility, generate leads, and boost online conversions. 🧩 Key Responsibilities1️⃣ AI-Driven Content & Video MarketingExplore, test, and implement new AI tools for marketing automation, video creation, and ad creatives (e.g., Synthesia, Pika Labs, Runway ML, OpusClip, ElevenLabs, etc.). Create short promotional videos, reels, and product explainers using AI. Use AI for content generation (captions, ad copy, product descriptions). Stay updated on emerging AI marketing tools and trends — and train the team when needed. 2️⃣ WhatsApp & E-Mail MarketingPlan and execute WhatsApp broadcast campaigns for B2B and B2C segments. Manage contact databases and create WhatsApp flows for customer engagement. Run email marketing campaigns (Mailchimp, Klaviyo, Zoho, etc.) with segmentation, A/B testing, and performance tracking. Design and optimize follow-up sequences for lead nurturing. 3️⃣ Shopify & Website SEOManage Shopify product listings, collections, and blogs. Implement on-page & off-page SEO, keyword optimization, and backlink building. Monitor analytics, keyword rankings, and improve conversion funnels. Coordinate with developers/designers to ensure optimal site speed and performance. 4️⃣ Multi-Channel Product ListingList and manage Quick Sense products on multiple e-commerce and discovery platforms, such as: Amazon, IndiaMART, Flipkart, TradeIndia AI marketplaces, ChatGPT plug-ins, or product discovery directories Google Shopping, Meta Shops, and other B2B platforms Maintain consistent product data, descriptions, and pricing across all channels. 5️⃣ Paid & Organic CampaignsPlan and execute paid campaigns on Google Ads, Meta, and LinkedIn. Track campaign performance, leads, and ROI. Support influencer, affiliate, and content partnerships for brand awareness. 6️⃣ Reporting & InsightsGenerate weekly and monthly performance reports. Use data to optimize campaigns, identify trends, and suggest improvements. Track competitors, SEO rankings, and new AI trends relevant to marketing.