Digital Marketing Executive

Position Overview

Marketing Executive

The ideal candidate will play a key role in planning, executing, and optimising marketing campaigns to nurture leads and drive business growth.

WebEngage

Key Responsibilities

1. Strategy & Planning

• Develop and execute short-term and long-term marketing strategies aligned with company goals.
• Identify new growth opportunities through market research and competitive analysis.
• Plan and manage marketing budgets, ensuring efficient allocation and ROI.

2. Campaign Management

• Design, execute, and monitor automated marketing campaigns across digital channels.
• Use tools like

  WebEngage

  ,

  Gupshup

  , and

  HubSpot

  to optimize campaign performance.
• Track campaign metrics and prepare detailed performance reports with actionable insights.

3. Content & Communication

• Collaborate with the design team to manage and update website content, layout, and visuals.
• Oversee social media strategy, content calendars, and engagement initiatives.
• Ideate and produce engaging marketing content, including

  product demo videos

  ,

  client success stories

  , and

  team interviews

  .

4. Cross-Functional Collaboration

• Work closely with

  Sales

  ,

  Product

  , and

  Design

  teams to ensure cohesive messaging and brand alignment.
• Coordinate on product launches, internal campaigns, and promotional initiatives.

5. Innovation & Optimisation

• Continuously test and refine marketing approaches based on audience insights and feedback.
• Stay updated with emerging marketing trends and apply best practices for continuous improvement.

Requirements & Qualifications

Education & Experience

• Bachelor's degree in

  Marketing

  ,

  Communications

  ,

  Business

  , or a related field.

• 13 years of experience

  in digital marketing, growth marketing, or campaign management.

Skills & Competencies

• Strong understanding of marketing principles and digital campaign strategies.
• Proficiency with tools such as

  HubSpot

  ,

  WebEngage

  , and

  Gupshup

  (or similar CRM/automation platforms).
• Experience in

  social media management

  ,

  content marketing

  , and

  email campaigns

  .
• Strong analytical mindset with the ability to interpret data and derive insights.
• Excellent written and verbal communication skills.
• Creative thinker with attention to detail and a data-driven approach.
• Ability to collaborate effectively with multiple teams in a fast-paced environment.