Digital Marketing Executive / Prompt AI Specialist

As a Digital Marketing Executive at Visko Group, your role will involve managing digital campaigns, creating content, and utilizing AI tools such as Chat GPT and Mid journey to enhance digital performance. Your responsibilities will include: - Planning, executing, and optimizing paid campaigns on platforms like Google Ads and Facebook Ads - Overseeing SEO/SEM, social media, email marketing, and content marketing strategies - Analyzing web traffic metrics with tools like Google Analytics - Collaborating with designers and content teams to develop marketing materials - Monitoring competitor activity and industry trends to enhance campaign effectiveness In the domain of Prompt AI & Automation, your focus will be on creating, refining, and optimizing prompts for AI tools like Chat GPT and DALLE. Your tasks will involve: - Utilizing AI tools to generate content, social posts, product descriptions, ad copies, and visuals - Implementing AI-driven automation to streamline marketing workflows - Staying updated on new AI tools and technologies to improve team efficiency To qualify for this role, you should have: - A Bachelor's degree in Marketing, Computer Science, or a related field - Minimum 1 year of experience in digital marketing, with expertise in SEO, SEM, social media, and content marketing - Proficiency in AI tools such as Chat GPT, Jasper, Canva AI, and Mid journey - Hands-on experience in platforms like Google Ads, Meta Business Suite, Mailchimp, and Google Analytics - Basic knowledge of HTML/CSS and WordPress - Excellent communication, analytical, and creative thinking skills Preferred skills for this role include: - Prompt engineering experience with AI tools - Graphic design proficiency using platforms like Canva and Leonardo AI - Content writing using generative AI - Basic understanding of data analysis and automation tools like Zapier and Notion AI This full-time, permanent position at Visko Group offers benefits including leave encashment. The work schedule is during the day shift, and the work location can be in Indore, remote, or hybrid based on your preference.,