Digital Marketing Executive - PPC Specialist

Google Ads, Meta Ads, conversion tracking, and performance optimisation

Key Responsibilities

Google Ads

• Create, manage, and optimize Search, Display, Performance Max, and Shopping campaigns.
• Conduct keyword research, audience selection, and competitive analysis.
• Improve ROAS, reduce CPA, and scale high-performing campaigns.
• Write, test, and optimize ad copies, extensions, and feeds.

Meta Ads (Facebook & Instagram)

• Set up and manage full-funnel Meta campaigns (Awareness, Consideration, Conversions).
• Build and optimize Conversion and Catalog Sales campaigns.
• Work with audiences, retargeting lists, and creative tests.
• Improve campaign efficiency for better CPL and Purchase conversions.

Tracking & Analytics

• Set up and troubleshoot conversion tracking using:
• Google Tag Manager (GTM)
• Google Analytics (GA4)
• Meta Pixel
• Ensure accurate tracking for purchase events, leads, add-to-cart, and other KPIs.
• Prepare performance reports with insights and recommendations.

eCommerce Performance (Added Advantage)

• Experience running Shopping Ads and Meta Conversion Ads for online sales.
• Knowledge of Shopify, product feeds, and Merchant Center.
• Familiarity with CRO and funnel optimisation.
  

Requirements

Must-Have Skills

• 2+ years of experience in Google Ads & Meta Ads.
• Strong understanding of campaign setup, optimisation, scaling, and reporting.
• Experience with GA4, GTM, Meta Pixel, and conversion tracking.
• Ability to analyse data and solve performance issues.
• Strong communication skills.

Good to Have

• eCommerce / D2C marketing experience.
• Shopify familiarity (themes, product feed, basic configuration).
• Knowledge of remarketing strategies and funnel design.
• Basic understanding of landing page optimization.

About TeamSuccesso

TeamSuccesso is an eCommerce-focused performance marketing agency based in Bangalore. We help D2C and marketplace brands scale through data-driven strategies, paid advertising, and conversion-focused digital marketing.