Digital Marketing Executive Performance Marketing Specialist

Job Description

Digital Marketing Executive Performance Marketing Specialist About the Role We are seeking a results-driven Digital Marketing Executive to join our team. This role will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple platforms with a strong focus on measurable performance. The ideal candidate will have proven experience in delivering ROI-positive campaigns and demonstrable results in SEO and paid advertising. Key Responsibilities SEO Management Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic Conduct keyword research, competitor analysis, and content gap analysis Optimize on-page elements including meta tags, headings, and content structure Build high-quality backlinks and manage off-page SEO initiatives Perform regular technical SEO audits and implement recommendations Monitor and analyze SEO performance using advanced analytics tools Paid Advertising Plan, execute, and optimize paid search campaigns on Google Ads (Search, Display, Shopping) Manage social media advertising campaigns across Meta platforms (Facebook, Instagram) Create and optimize audience targeting strategies based on customer data and behavior Develop compelling ad copy and creative assets that drive high click-through and conversion rates Implement effective remarketing and retargeting campaigns Continuously test ad variations to improve performance metrics Performance Marketing Set clear, measurable KPIs for all marketing initiatives Implement tracking and attribution models to accurately measure campaign effectiveness Optimize campaigns based on performance data to maximize ROI Create detailed performance reports with actionable insights Manage campaign budgets effectively to achieve maximum efficiency Stay current with industry benchmarks and adjust strategies accordingly Analytics & Reporting Build comprehensive dashboards to track and visualize marketing performance Provide regular reports on key metrics including traffic, conversions, CPA, ROAS, and LTV Analyze user behavior and conversion funnels to identify optimization opportunities Present performance data to stakeholders with clear insights and recommendations Implement A/B and multivariate testing protocols to drive continuous improvement Required Skills & Experience 3+ years of experience in digital marketing with a focus on SEO and paid advertising Proven track record of delivering successful digital marketing campaigns with demonstrable results Deep knowledge of Google Ads, Facebook Ads Manager, and other paid media platforms Strong understanding of SEO principles, tools, and best practices Experience with analytics platforms (Google Analytics, Data Studio) and marketing automation tools Proficiency in tracking and optimizing key performance metrics (CTR, CPC, CVR, ROAS) Data-driven mindset with strong analytical and problem-solving abilities Excellent communication skills for presenting complex data in an understandable way Up-to-date knowledge of digital marketing trends and platform changes Preferred Qualifications Google Ads and/or Meta Blueprint certifications Experience with additional advertising platforms (LinkedIn, TikTok, Twitter) Knowledge of CRM systems and marketing automation tools Experience with landing page optimization and conversion rate optimization Familiarity with marketing attribution models and customer journey mapping Understanding of basic HTML, CSS, and JavaScript What Sets You Apart Ability to demonstrate clear examples of campaigns you ve optimized for performance Experience managing substantial ad budgets with proven ROI Portfolio of case studies showing before/after results of your marketing initiatives Track record of improving organic search visibility for competitive keywords What We Offer Competitive compensation package with performance-based incentives Opportunities for professional development and certifications Collaborative work environment with a results-oriented culture Chance to work on diverse and challenging marketing campaigns Tools and resources needed to achieve marketing excellence If you re passionate about data-driven marketing, have a proven track record of delivering measurable results, and thrive in a performance-focused environment, we want to hear from you! Job Type: Full Time Job Location: Chennai