Job Description

We are seeking a skilled and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for creating, executing, and optimizing online marketing campaigns across various digital platforms to enhance brand visibility, generate leads, and drive revenue growth. Key Responsibilities: Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. Social Media Marketing: Manage and grow social media accounts, create engaging content, and monitor performance metrics. Content Strategy: Develop and curate high-quality content for websites, blogs, and digital platforms to drive traffic and engagement. SEO Optimization: Implement strategies to improve search engine rankings, including keyword research, on-page optimization, and backlink building. PPC Campaigns: Create, monitor, and optimize pay-per-click campaigns on platforms like Google Ads and social media. Analytics and Reporting: Track, measure, and report on campaign performance using tools like Google Analytics, providing insights and recommendations for improvement. Email Marketing: Design and execute email marketing campaigns, monitor performance, and ensure effective segmentation. Market Trends: Stay updated on the latest digital marketing trends, tools, and best practices to remain competitive in the industry. Key Skills and Qualifications: Bachelors degree in Marketing, Communications, or a related field. Proven experience in digital marketing, with a strong portfolio of successful campaigns. Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, and social media platforms. Strong understanding of SEO, SEM, and PPC strategies. Good written and verbal communication skills. Creativity with an eye for detail in crafting compelling content. Ability to analyze data and derive actionable insights. Strong organizational and multitasking skills. Preferred Qualifications: Certification in digital marketing (e.g., Google Ads, HubSpot, etc.). Experience with graphic design tools like Canva, Photoshop, or Adobe Creative Suite.