Digital Marketing Executive

Job Description

Roles and Responsibilities Develop and execute digital marketing strategies across various platforms, including social media, search engines, and online advertising. Manage and optimize Google AdWords campaigns to achieve desired ROI. Create engaging content for social media channels to increase brand awareness and drive website traffic. Analyze campaign performance using analytics tools like Google Analytics to identify areas of improvement. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives. Desired Candidate Profile 3-5 years of experience in digital marketing or a related field. Strong understanding of Search Engine Marketing (SEM), Social Media Marketing (SMM), Online Marketing, Web Marketing, Social Media Optimization (SMO), and Search Engine Optimization (SEO). Proficiency in creating high-quality content for various formats such as blog posts, articles, infographics etc.