Digital Marketing Executive (Meta Ads)

2 years

0 Lacs

Posted:13 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Executive (Meta Ads)

Location:

Company:

Experience:

About Yellow Oak Realty

Yellow Oak Realty partners with leading luxury developers to help discerning buyers find exceptional homes in Mumbai’s prime micro-markets. We combine deep real estate expertise with data-driven marketing to create a seamless, high-touch experience from first click to site visit.

Role Overview

Facebook & Instagram

What You’ll Do

Be solely responsible for Meta Ads (FB/IG):

Creative & Landing Pages:


Tracking & Attribution:

Lead Flow & CRM:

Audiences & Retargeting:

WhatsApp & Call Funnels:

Compliance:

Reporting:

Collaboration:

Market Intelligence:

Must-Have Qualifications

Meta Ads

• Proven ability to hit CPL and cost-per-meeting targets at meaningful monthly spends.

Meta Ads Manager, GA4, GTM, Meta Pixel/Conversions API

Google Sheets

• Data-driven mindset; advanced Excel/Sheets (lookups, pivots) and comfort building Looker Studio dashboards.

• Clear written copy skills for ad creatives and landing page iterations.

Special Ad Category: Housing

Good-to-Haves

marketing


• Familiarity with Mumbai micro-markets (BKC, Worli, South Mumbai, Thane, Powai, etc.).


• Basic design chops (Canva/Figma) for quick tests; video edit basics for Reels.


• Knowledge of call tracking, IVR routing, and appointment tools (Calendly/lead form schedulers).


• Exposure to Google Ads Discovery/YouTube as supporting channels.

Success Metrics (What Great Looks Like)

CPL, CPMS, CPMD,


lead-to-meeting


• ≥95% tracking fidelity (pixel + CAPI + offline conversions) and clean CRM pipelines.


• Consistent creative testing velocity (weekly hypotheses with learnings).


• Predictable weekly pipeline of qualified meetings per project.

What We Offer

• Opportunity to scale performance marketing for marquee luxury projects.


• Close collaboration with leadership; fast decision cycles and visible impact.


• Competitive compensation with performance incentives.


• Growth path to Performance Marketing Manager.

Work Setup


Mumbai on-site role; field collaboration with Sales for campaign and meeting insights. 6 days working.

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