Digital Marketing Executive

Job Description

We are looking for a Digital Marketing Specialist with 2+ years of experience in email marketing and digital strategy. The ideal candidate should have experience in creating and executing email campaigns, managing email databases, building content repositories, and collaborating with agencies for SEO and website optimization. Responsibilities will include: - Developing and executing email marketing campaigns, designing templates, segmenting lists, and monitoring performance. - Building and maintaining an organized email content repository, including templates and creative assets. - Managing email lists, segmenting audiences, and ensuring data accuracy. - Collaborating with a digital marketing agency to optimize SEO efforts for the company website. - Producing engaging content for social media, blogs, websites, and other digital platforms. - Analyzing email campaign performance and SEO metrics, providing regular reports and insights. - Coordinating with cross-functional teams to ensure consistent brand messaging across channels. The candidate should possess: - Proficiency in email marketing platforms, Experience with A/B testing tools and email deliverability tools to optimize campaigns, Strong knowledge of email list management and segmentation for clean, accurate databases. Experience with Google Analytic, SEMrush and platform-specific analytics tools. Basic understanding of SEO tools like SEMrush.MBA Must. SaaS product Marketing Experience in Website content creation Handling SEO, Adwords, Excellent Communication & Copywriting, Email marketing, web-based lead generation If you are passionate about driving email marketing success and SEO optimization in a dynamic, fast-paced environment, we encourage you to apply and be a key part of our growing team!