Digital Marketing Executive

Job Description

Role & responsibilities Develop and implement comprehensive digital marketing strategies to build a lasting online connection with customers. Plan and oversee the company's social media presence (Facebook, Twitter, Instagram, LinkedIn, etc.). Launch and optimize paid advertising campaigns on Google Ads, Facebook, and other digital platforms. Identify and explore new digital marketing channels to improve customer engagement and conversion rates. Execute SEO strategies, including keyword research, on-page optimization, and link-building techniques. Provide creative content ideas and oversee website updates to enhance user engagement. Prepare and distribute online newsletters and promotional emails across various digital channels. Track and analyze digital marketing performance using web analytics tools such as Google Analytics, etc. Measure ROI and KPIs, optimize marketing spend, and ensure continuous improvement based on insights. Conduct A/B testing to refine marketing campaigns and improve conversion rates. Work closely with designers, developers, and content creators to improve user experience and brand consistency. Maintain and develop partnerships with media agencies and vendors to maximize marketing effectiveness. Collaborate with operations, technology, and commercial teams to drive customer satisfaction through cohesive strategies. Develop innovative sponsorship and partnership models for business growth. Participate in client meetings, presentations, and pitches to showcase marketing strategies and results. Ensure all marketing initiatives align with the companys strategic goals and customer needs. Interested Candidate can share your profile to people.hr@vrhpune.com