Digital Marketing Executive

Job Description

Hi All, Sr.Marketing Executive IT Services Location: Trichy Job Type: Full-Time Experience Level: 3-5 Years We are seeking a Marketing Executive to drive our brand presence, lead generation efforts, and digital marketing strategies to accelerate growth. Key Responsibilities: Digital Marketing & Lead Generation Develop and execute multi-channel marketing campaigns (SEO, PPC, Email, Social Media, Content Marketing). Manage website content, landing pages, and optimize for lead conversion. Oversee marketing automation tools (HubSpot, Marketo, etc.) to nurture leads. Content & Brand Marketing Create engaging content for blogs, case studies, whitepapers, and newsletters. Develop marketing collateral such as brochures, presentations, and videos. Ensure brand consistency across all marketing materials and digital assets. Sales & Business Development Support Collaborate with the sales team to develop targeted campaigns. Conduct market research to identify trends and opportunities. Maintain CRM databases with marketing-qualified leads (MQLs). Social Media & PR Management Support with LinkedIn, Twitter, and other social media platforms. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or related field. 3-5 years of experience in marketing, preferably in IT services or technology. Strong knowledge of SEO, SEM, PPC, Google Analytics, and CRM tools. Hands-on experience with email marketing, social media, and content marketing. Excellent written and verbal communication skills. Ability to analyze marketing performance and optimize strategies. Experience working with B2B marketing and lead generation. Sanjeeth Krishnan carlos@integrass.com