Digital Marketing Executive in Gurgaon

Job Description

The Marketing Executive will be responsible for executing marketing strategies, managing campaigns, and promoting the company's products and services. This role requires creativity, analytical skills, and the ability to work collaboratively across teams to achieve business objectives. Key Responsibilities Develop and execute marketing campaigns across various channels, including digital, print, and social media. Monitor and analyze campaign performance to optimize results. Coordinate with creative teams to design promotional materials. Conduct market research to identify trends, customer preferences, and competitors. Provide insights to support product positioning and pricing strategies. Manage and optimize the company's website, ensuring SEO best practices. Create and manage content for social media platforms. Develop and oversee email marketing campaigns. Ensure consistency in brand messaging across all marketing materials. Organize events, exhibitions, and promotional activities to enhance brand visibility. Work closely with the sales team to generate leads and support business development efforts. Create sales tools such as presentations, brochures, and case studies. Assist in preparing marketing budgets and ensuring campaigns are delivered within allocated resources. Requirements Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Experience: 1-3 years of experience in marketing or a related role (entry-level applicants may also be considered with relevant internships). Proficiency in marketing tools such as Google Analytics, CRM software, and social media platforms. Basic graphic design skills are a plus (e.g., Photoshop, Canva). Strong written and verbal communication skills. Excellent organizational and time-management abilities. Creativity and problem-solving skills. Key Performance Indicators (KPIs) Campaign ROI. Lead generation and conversion rates. Social media engagement metrics. Website traffic and SEO rankings. Work Environment and Schedule: Standard office hours, with flexibility for occasional travel or after-hours events. Collaborative and dynamic work environment. About Company: A project based organisation into construction of steel buildings and civil works. Our manufacturing plant for steel buildings and steel structure is in Jhajjar, Haryana. Regd office in Gurgaon. Show more Show less