Digital Marketing Executive

About Grow4Ed

Grow4Ed is a fast-growing EdTech company helping learners build global careers through premium training programs and expert-led guidance. We are looking for a results-driven Digital Marketing Executive who can support our branding, lead generation, and student engagement campaigns.

Key Responsibilities

• Plan and execute digital marketing campaigns for our education programs (Google, Meta, LinkedIn).
• Manage Grow4Ed social media pages – content scheduling, engagement, and community building.
• Run paid ads and optimize for lead generation & conversions.
• Create marketing content (posts, reels ideas, ad copy, landing page text).
• Coordinate with sales & academic teams to align marketing messages.
• Monitor KPIs: Leads, CPL, CTR, Conversion Rate, and ROI.
• Work on basic SEO to improve website visibility.
• Manage email marketing campaigns for student nurturing.
• Prepare weekly and monthly performance reports.

Required Skills

• 1–2 years of hands-on digital marketing experience.
• Strong understanding of lead generation for EdTech/Training industries (preferred).
• Experience with Google Ads, Meta Ads Manager, and analytics tools.
• Good knowledge of SEO basics & keyword research.
• Ability to create engaging content (basic design skills in Canva is a plus).
• Strong communication and analytical skills.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or similar field.
• Digital marketing certifications (Google, Meta Blueprint, HubSpot) are an advantage.

What Grow4Ed Offers

• Competitive salary + incentives based on performance.
• Opportunity to work in one of the fastest-growing EdTech environments.
• Training, upskilling, and career growth support.
• Friendly, collaborative, and learning-focused work culture.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Work Location: In person