Digital Marketing Executive

Equinet AcademyDigital Marketing ExecutiveJob Description, Salary, Roles & ResponsibilitiesDigital Marketing Executive Job DescriptionThe Digital Marketing Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article.The Digital Marketing Executive reports to the Digital Marketing Manager.Roles and ResponsibilitiesAssist the team in the development of the overall digital marketing strategyImplement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM softwareManage the creation of relevant and engaging digital content for publishing onto various digital platformsManage social media marketing campaignsManage digital advertising campaigns (SEM, Display, Social, Programmatic)Manage SEO campaignsSet up conversion, pixel, and event tracking on the website and across various digital platformsConduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversionsAnalyze digital marketing analytics reports and share insights with the team to develop optimization plansStay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team