Digital Marketing Executive

• Position: Digital Marketing Executive
• Location: Indore, Madhya Pradesh, India

Department: Marketing / Digital & Online Services

• Company Description
• FODUU is a premier IT company based in Indore, India, specializing in custom website design and development, identity building, and online marketing. Known for providing efficient services at affordable and competitive rates, the company uses the latest technologies to craft effective and attractive web designs customized to meet your unique needs. FODUU is dedicated to helping clients succeed in their online presence by offering comprehensive web solutions.
• Key Responsibilities
• Develop, implement and monitor digital marketing campaigns across channels: search (SEO/SEM), social media (LinkedIn, Facebook, Instagram, etc.), email marketing, display ads, etc.
• Conduct keyword research, competitive analysis and audience segmentation to optimize campaign targeting.
• Work with content creation (blogs, social media posts, website copy) and graphic design (in collaboration with the design team) to ensure brand-consistent and engaging content.
• Assist in the optimisation of the company website for search engines (on-page, off-page), improving organic traffic and conversion rates.
• Use analytics tools (e.g., Google Analytics, Search Console) to track performance—traffic, leads, conversions, ROI—and prepare regular reports.
• Collaborate with the sales/BD team to align digital campaigns with lead-generation goals; support remarketing/retargeting efforts.
• Manage budgets for paid campaigns, monitor spend and optimise for maximum impact.
• Stay up to date with digital marketing trends, new tools/technologies (e.g., AI-based marketing tools, automation) and propose new strategies.
• Assist in maintaining the company’s online presence: social media profiles, review management, online reputation, and directory listings.
• Support website/campaign landing-page testing (A/B testing), UX improvements and conversion optimisation.
• Liaise with external agencies/partners (if any) and vendors for ad-placement, design assets, etc.

Requirements / Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or similar.
• 1-3 years of experience in digital marketing (ideally within an IT/tech or service-company environment).
• Strong understanding of SEO, SEM, social media marketing, email marketing and campaign optimisation.
• Excellent written and verbal communication skills; ability to create compelling content or work closely with content creators.
• Creative thinker who can propose fresh ideas, test new channels, and adapt quickly.
• Ability to work independently, manage multiple tasks, meet deadlines, and coordinate with cross-functional teams.
• Location: preferably based in or willing to relocate to Indore, MP.

How to apply
Send your resumes to [email protected] or apply directly through Indeed.
Visit: www.foduu.com

Job Type: Full-time

Pay: ₹8,000.00 - ₹25,000.00 per month

Work Location: In person