Digital Marketing Executive

Job Overview:

We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will have strong expertise across all digital marketing channels, a keen eye for detail, and a proven track record of driving successful digital campaigns. You will play a key role in enhancing our brand presence online, generating quality leads, and supporting business growth through strategic digital initiatives.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across platforms (Google Ads, Meta Ads, Snapchat, SEO, Email, Display).
• Develop engaging content and creatives for digital channels in collaboration with the content and design teams.
• Manage social media accounts and implement strategies to increase engagement, reach, and brand awareness.
• Monitor website performance (SEO, traffic, conversions) and suggest optimizations.
• Oversee paid advertising campaigns and analyse performance to ensure ROI targets are met.
• Conduct keyword research, SEO optimization, and content recommendations.
• Manage email marketing campaigns, database segmentation, and performance reporting.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Prepare and present performance reports with actionable insights.
• Coordinate with internal teams, agencies, and partners as required to ensure brand consistency and campaign success.

Requirements:

• Bachelor's degree in Marketing, Communications, B.Tech, or a related field.
• 4-5 years of experience in a similar digital marketing role.
• Proficient in tools like Google Analytics, Google Ads, Meta Ads Manager, Snapchat, LinkedIn Campaign Manager, SEO tools (SEMRush, Ahrefs, etc.), and email marketing platforms.
• Strong understanding of performance marketing, SEO/SEM, social media, and content marketing.
• Excellent written and verbal communication skills.
• Creative thinking, problem-solving ability, and attention to detail.

Preferred Skills (Good to Have):

• Certification in Google Ads, Facebook Blueprint, or similar.
• Basic knowledge of graphic design tools like Canva, Photoshop, or Illustrator.
• Prior experience in handling clients based in the GCC.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person