Digital Marketing Executive

Job Description

This is a full-time, on-site role for a Digital Marketing Executive based in Indore. The Digital Marketing Executive will be responsible for planning and executing all digital marketing activities, including social media marketing, email campaigns, and content marketing. The role involves managing the company’s online presence, analyzing web traffic metrics, and developing strategies to increase brand awareness and engagement. The Digital Marketing Executive will also collaborate with other departments to align marketing strategies with the overall business objectives. Responsibilities: Develop, execute, and manage digital marketing campaigns across various platforms (Google, Meta, LinkedIn, etc.) Conduct keyword research and implement SEO best practices to improve website ranking and organic visibility. Manage Google Ads and paid campaigns to drive traffic, conversions, and ROI. Monitor, analyze, and report on campaign performance using tools like Google Analytics, Search Console, and other platforms. Plan and manage social media content and strategy across platforms like Instagram, Facebook, and LinkedIn. Collaborate with content, design, and development teams to create effective landing pages and marketing assets. Optimize email marketing strategies including campaign creation, automation, and performance tracking. Stay updated with the latest trends and best practices in digital marketing and performance analytics. Key Skills & Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Minimum 1 year of experience in digital marketing or a related role. Strong understanding of SEO, SEM, Google Ads, and social media platforms. Hands-on experience with tools like Google Analytics, Meta Business Suite, Google Tag Manager, and Email Marketing Platforms (e.g., Mailchimp, Sendinblue). Creative thinking with strong analytical and problem-solving skills. Excellent communication and time-management abilities. Show more Show less