Digital Marketing Executive

Job Description

Develop and manage digital marketing campaigns Manage organization s website Experience with lead generation through different channels like B2C social media, Google Adwords, LinkedIn /FB /Twitter/ Instagram, and email campaigns and SEO/SEM. Track the website traffic flow and provide internal reports regularly Edit and post content, videos, podcasts, and audio content on online sites. Promote company s product and services in the digital space. Drive website traffic and acquire leads. Marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights. Track, report, and analyze website analytics, and PPC campaigns. Communicate with Client via phone, email or chat. Optimize the landing pages of paid search engine marketing campaign Manage the expense and budget of campaigns, and estimate monthly costs. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc) Understand and create youtube content and organic marketing strategy. Should know how video will come in recommendation and suggestion. Day to day Channel audience engagement. Required Skills Proven experience of 1-4 years as a Digital Marketing Executive or similar role.. Excellent understanding of digital marketing concepts. Experience with business to customer social media and content generation. Strong creative and analytical skills.