Digital Marketing Executive (AI Expertise)

Location:

Employment Type:

Working Days:

About Collegechalo:

Collegechalo is a leading EdTech platform helping students find, compare, and apply to top universities and colleges across India. We focus on simplifying the admission journey through technology, personalized counselling, and digital marketing innovation.

Position Overview:

Digital Marketing Executive with AI expertise

Key Responsibilities:

• Plan and execute

  social media campaigns

  (Meta Ads, Instagram, Facebook, YouTube, etc.) using AI-driven optimization tools.
• Run and manage

  Google Ads campaigns

  (Search, Display, Video, and Performance Max).
• Optimize campaigns for

  lead generation and conversion

  .
• Utilize

  AI tools

  for ad creatives, audience insights, and campaign automation.
• Monitor campaign performance using

  Google Analytics, Google Search Console, and Google Tag Manager

  .
• Create and manage

  email and WhatsApp marketing

  campaigns using tools like

  SendGrid

  and similar platforms.
• Analyze data and prepare detailed performance reports with actionable insights.
• Coordinate with the content and design teams to align campaigns with company goals.
• Stay updated with the latest trends in digital marketing, AI tools, and EdTech marketing strategies.

Required Skills & Experience:

• Experience:

  6 months – 1 year (preferably in EdTech).

• Expertise in:

• Meta Ads Manager (Facebook & Instagram Campaigns)

• Google Ads (Search, Display, YouTube, Performance Max)
• Email & WhatsApp Marketing Automation
• Google Analytics, Google Tag Manager, and Google Search Console

• Knowledge of AI tools

  for digital marketing (chatbots, ad creatives, copy generation, automation tools, etc.).
• Strong analytical and problem-solving skills.
• Excellent understanding of lead generation funnels and ROI tracking.
• Ability to work in a fast-paced hybrid environment.

Why Join Collegechalo?

• Opportunity to work in a fast-growing

  EdTech organization

  .
• Exposure to

  AI-based marketing tools and real-time campaigns

  .
• Work directly on national-level digital campaigns.
• Growth-oriented and learning-driven culture.

Compensation:

• As per industry standards and experience.

Work Mode:

• Hybrid:

  Primarily work-from-Office