Digital Marketing & Data Analytics MBA Internship

Role Overview: As an MBA intern at our company, you will have the opportunity to gain practical experience in digital marketing and data analytics. Your role will involve contributing to real-world marketing strategies, analyzing data to drive business growth, and optimizing campaigns for enhanced performance. You will play a crucial role in bridging marketing initiatives with data-driven insights, assisting in the comprehension of customer behavior, and providing strategic recommendations to stakeholders. Key Responsibilities: - Collect, clean, and analyze data from various digital marketing channels to detect trends and insights. - Develop and manage marketing dashboards using tools like Google Analytics, Tableau, Power BI for actionable recommendations. - Conduct in-depth analyses on campaign performance, customer segmentation, and user journeys to identify enhancement opportunities. - Assist in setting up and analyzing A/B tests and multivariate tests to improve conversion rates and user engagement. - Support the development and execution of digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing. - Conduct market research and competitive analysis to identify new opportunities and guide marketing strategies. - Optimize website content and landing pages for improved search engine ranking and user experience. - Collaborate with the marketing team on content strategy based on data-driven topics and formats. Qualifications: - Currently pursuing a Master of Business Administration (MBA) degree with a focus on Marketing, Business Analytics, Data Science, or related field. - Understanding of digital marketing concepts and channels including SEO, SEM, social media, email marketing, and content marketing. - Proficiency in data analysis tools, strong Excel skills, and familiarity with web analytics platforms like Google Analytics. - Experience with data visualization tools like Tableau, Power BI is advantageous. Basic knowledge of SQL or programming languages like Python/R is desirable. - Excellent analytical, critical thinking, problem-solving abilities, and communication skills. - Ability to work independently and collaboratively in a fast-paced environment with a strong desire to learn and contribute.,