Digital Marketing Coordinator

Key Responsibilities

Lead Generation & Nurturing

• Use LinkedIn, WhatsApp Business, and other tools to connect with potential candidates.
• Engage with prospects via chat, direct messages, and calls to build trust and interest on different social media platforms like WhatsApp, Instagram and LinkedIn.
• Book appointments for free webinars and resume reviews.
• Follow up with leads consistently to encourage sign-ups and conversions.
• Checking daily logs for the meeting and follow up with them according to the requirement.

Content & Communication

• Write clear, compelling copy for success stories, email campaigns, and social media posts.
• Support the creation of digital marketing materials that highlight our services and success stories.
• Work with our team to craft messaging that resonates with job seekers in Canada.
• Track leads and maintain organized records of outreach and follow-ups.
• Provide regular reports on engagement, conversions, and outcomes.

Collaboration & Strategy

• Work closely with the Canadian team to understand business goals and align marketing efforts.
• Share insights from candidate conversations to improve our coaching programs.
• Suggest new ideas to improve engagement, conversions, and candidate experience.

Requirements

• Excellent communication skills in English (both written and spoken).
• Strong interpersonal skills with the ability to build rapport quickly.
• Prior experience in digital marketing, lead generation, or sales coordination is a plus.
• Hands-on experience with LinkedIn, WhatsApp Business, and CRM tools (or willingness to learn).
• Ability to write simple, persuasive, and error-free content.
• Strong organizational skills to manage multiple conversations and tasks.
• Self-motivated, reliable, and able to work independently in a remote setup.

Preferred Qualifications

• Experience in the education, coaching, or career services industry.
• Familiarity with webinar promotion, event registrations, or online course marketing.
• Basic knowledge of social media ads, email marketing, or SEO would be an advantage.

Work Schedule & Compensation

• Hours:

  40-50 hours per week (Overlap with Canadian EST hours preferred).

• Location:

  Remote (India).

• Compensation:

  Competitive, based on skills and experience.

Why Join Us?

• Work with an international team helping professionals achieve their career goals in Canada.
• Gain exposure to global digital marketing practices.
• Opportunity to grow into larger marketing and leadership roles as the company scales.
• Flexible, remote work environment.