Digital Marketing & Automation Specialist

Job Description

Agra, Noida Full time Job Title: Digital Marketing Automation Specialist Location: Agra Noida Employment Type: Full-Time Experience: 2-5 years Job Specification: We are seeking for an Digital Marketing Automation Specialist to manage social media, email WhatsApp automation, and performance marketing to drive brand engagement and lead generation. Key Responsibilities and Responsibilities: 1. Campaign Execution by automate optimize WhatsApp Email campaigns for lead nurturing conversions. 2. Content Lead Generation through creating engaging emails WhatsApp messages to boost engagement conversions. 3. Optimize messaging for higher engagement minimal spam complaints. Automation Workflow Management to set up manage workflows using WebEngage, HubSpot, etc. 4. Design drip campaigns, follow-ups, and re-engagement flow for different user segments. Performance Tracking to monitor open rates , CTR and conversion optimize for better results. Eligibility Criteria: 1. Proficiency in marketing automation tools with experience in WhatsApp Email campaign setup, segmentation, and automation. 2. Knowledge of CRM integration (Zoho, Salesforce, or similar). 3. Strong understanding of A/B testing, analytics, and performance optimization. Ability to create engaging content, subject lines, and CTAs for high conversions. Familiarity with compliance regulations (CAN-SPAM, WhatsApp Business policies). Basic knowledge of HTML design tools (Canva, Figma) for email templates. 4. Strong analytical, communication problem-solving skills and attention to detail for workflow optimization.