Digital Marketing Associate

Job Description

The Digital Marketing Associate will be responsible for planning, implementing, and managing our companys digital marketing strategy. This role is crucial in increasing our online presence, engaging with our target audience, and driving lead generation and conversion through various digital channels. What be you ll doing? Develop, plan, and implement comprehensive digital marketing strategies encompassing SEO, pay-per-click (PPC), social media, display advertising, and both inbound and outbound marketing campaigns. Craft and manage PPC campaigns across platforms such as Google Ads, Microsoft Advertising, LinkedIn, Facebook, and Twitter, including account-based marketing (ABM) platforms, ensuring effective targeting to meet organizational objectives. Optimize the companys social media accounts by implementing targeted strategies to enhance engagement and follower growth. Develop content calendars and create compelling content that resonates with the audience. Oversee the development, syndication, and distribution of content, as well as link-building strategies to enhance brand visibility and engagement within the logistics and freight forwarding sectors. Conduct detailed SEO site audits and generate reports focusing on technical, content, and off-site factors to ensure compliance with best practices. Analyze web analytics data and translate findings into actionable strategies to optimize campaign performance and achieve business goals. Build and optimize robust B2B campaigns on platforms like Google, Bing, and Yahoo, generating interest in offerings within niche markets and industries. Manage digital advertising budgets effectively, including bid management and adjustments based on performance metrics to maximize ROI. Analyze paid search campaigns to identify optimization opportunities through ad copy, keyword adjustments, targeting strategies, bidding, and landing page enhancements. Monitor SEO performance using tools such as SEMrush, Google Search Console, Google Analytics, and Google Data Studio, synthesizing insights to inform internal teams. Conduct ongoing keyword research to support marketing initiatives, using insights to inform strategic and tactical recommendations across digital ecosystems. Stay updated on changes in industry trends and search engine algorithms, proactively communicating relevant updates to ensure competitiveness. Who are we looking for? Shipthis seeks motivated and energetic individuals who can contribute to our marketing endeavor, work in a dynamic environment, and work proactively to drive overall sales performance Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools) Strong understanding of SEO/SEM, email marketing, and social media marketing Excellent written and verbal communication skills Analytical mindset with the ability to interpret data and make data-driven decisions Experience with content management systems (CMS) and basic HTML Creativity and ability to develop original content Desired qualifications include Bachelor s degree in marketing, Digital Media, Communications, or related field 1+ years of experience in digital marketing Certifications in Google Analytics, Google Ads, or other relevant digital marketing certifications Familiarity with graphic design tools (e.g., Adobe Creative Suite) Experience with marketing automation platforms