Digital Marketing Associate

Job Description

About the role: We are seeking a Digital Marketing Associate with a strong background in Tech Product Marketing, ideally with experience in the Food & Beverage and Retail sectors. The ideal candidate is experienced in Social Media Marketing, SEO, Lead Generation, and Content Strategy. You will manage end-to-end digital campaigns, optimize marketing efforts, and drive growth through strategic online initiatives. Key Responsibilities: Understand client marketing objectives and conduct thorough analysis of their online sector and competitors, particularly in the Food & Beverage and Retail industries. Develop and implement digital marketing strategies, including SEO, SMO, and unpaid/Paid Campaigns across major platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube). Create, optimize, and maintain Search Engine Optimization (SEO) strategies: on-page, off-page, and technical SEO. Lead Social Media Optimization (SMO) and content creation to enhance brand visibility and engagement. Execute Online Reputation Management (ORM) to maintain a positive brand presence. Design visuals using Photoshop, Canva, and other tools; coordinate with designers and programmers for web page updates. Track and analyze performance metrics through Google Analytics, SEMrush, HubSpot, and provide regular reports. Ensure quality control and consistency in all client deliverables. Manage marketing program budgets and produce monthly status reports. Collaborate with cross-functional teams for seamless campaign execution. Qualification: Bachelor's degree in - Marketing, Business, IT, or a related field. Proven experience in Digital Marketing, Social Media Marketing, and Tech Product Marketing. Preferred experience in Food & Beverage and Retail industries. Proficiency in Photoshop, Canva, and content creation tools. Strong understanding of SEO, SMO, Google AdWords, and CRM Tools. Excellent analytical, organizational, and communication skills. Ability to multitask, prioritize, and manage time effectively. Why CYNTRA? Opportunity to work with innovative AI-based tech products. Exposure to global markets and international campaigns. Attractive incentives in addition to a competitive fixed salary. Collaborative work environment with growth and learning opportunities. Direct impact on lead generation and brand visibility. “Dream big, work smart, grow fast” If that’s your vibe, send your CV to pallavi.sharma@cyntralabs.com Job Types: Full-time, Part-time Pay: Up to ₹100,000.00 per month Benefits: Health insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Monday to Friday Weekend availability Supplemental Pay: Commission pay Performance bonus Work Location: In person Application Deadline: 24/05/2025