Digital Marketing Assistant

Job Description

We are looking for a creative and motivated Digital Marketing Assistant to join our team at our beachfront resort and restaurant. This role involves assisting in the development and execution of digital marketing strategies to drive online engagement, attract guests, and promote our unique offerings. If you’re passionate about social media, digital trends, and content creation, we’d love to hear from you! Key Roles and Responsibilities Content Creation & Management Develop engaging content (photos, videos, reels, blogs) to showcase the resort’s and restaurant’s amenities, services, and events. Create, schedule, and manage posts across social media platforms (Instagram, Facebook, Twitter, etc.). Assist in crafting email campaigns to promote special offers, events, and packages. Social Media & Digital Presence Monitor and respond to comments, messages, and reviews on social media platforms to build community engagement. Track and analyze the performance of social media campaigns and provide regular reports. Stay updated on trends, hashtags, and tools relevant to the hospitality industry. Advertising Campaigns Assist in planning and executing digital ad campaigns, including Google Ads, Facebook Ads, and Instagram Ads. Optimize ads to target the right audience and achieve campaign objectives. Website & SEO Optimization Update the resort and restaurant website with fresh content, offers, and visuals. Work with SEO tools to improve the website’s ranking and ensure high visibility in search results. Event Promotion Collaborate with the marketing team to promote events. Create event pages and promotional materials for online and offline distribution. Analytics & Reporting Track online traffic, reservations, and bookings generated through digital platforms. Provide insights and recommendations based on analytics to improve strategies. Collaboration Work closely with the operations team to align marketing initiatives with guest experiences. Coordinate with photographers, videographers, and graphic designers for content requirements. Job Types: Full-time, Permanent Schedule: Day shift Ability to commute/relocate: Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Experience: total work: 3 years (Preferred) Willingness to travel: 25% (Preferred) Work Location: In person