digital marketing and social media management

Company Description

Arohana Management Services is a leading project management and turnkey solutions provider, specializing in construction, interior design, commercial leasing, and liaisoning services. With a highly qualified team, we manage every phase of a project from initial planning to seamless handover. Our expertise spans across diverse sectors, ensuring quality, transparency, and efficiency in all projects. With over ₹500 crore in ongoing and completed projects, our track record includes successful deliveries in residential, commercial, and hospitality sectors. At Arohana, we are committed to on-time, on-budget project delivery with no cost escalations.

Role Overview

We are seeking a creative, detail-oriented, and proactive Digital Marketing & Social Media Executive to plan, manage, and execute our online marketing initiatives. The ideal candidate will handle end-to-end social media management, digital campaign execution, content creation, brand communication, and performance tracking to strengthen our digital presence and support business growth.

Key Responsibilities

1. Social Media Management

• Develop, implement, and manage the company’s social media strategy across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Plan and create engaging posts, reels, stories, and creatives.
• Manage social media calendars, timelines, and posting schedules.
• Respond to comments, DMs, and community interactions to build brand engagement.
• Coordinate with internal teams for project updates, photos, and content requirements.

2. Content Creation & Branding

• Create content (text, visual, and basic video) aligned with brand tonality and objectives.
• Work with graphic designers, photographers, and agencies where needed.
• Ensure consistency in brand messaging and visual identity across all digital platforms.

3. Digital Marketing & Advertising

• Assist in planning and executing online marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Improve SEO/SEM performance with keyword research, on-page updates, and content optimisation.
• Track campaign performance and optimise for better ROI.

4. Website & Online Presence

• Update and maintain website content (projects, blogs, announcements).
• Monitor website performance using Google Analytics and other tools.
• Manage online listings, Google Business profiles, and relevant directories.

5. Coordination & Support

• Work closely with business development, project management, and leadership teams for inputs.
• Maintain digital asset libraries (photos, videos, project documentation).
• Support internal and external communication initiatives.

Preferred:

• Experience in hospitality, construction, real estate, or project management domains.
• Knowledge of running paid ads and SEO tools.
• Ability to conceptualize and produce reels and short-form content.

Key Attributes

• Creative mindset with attention to detail.
• Strong sense of ownership and initiative.
• Ability to work both independently and collaboratively.
• Professional, organized, and proactive.

Compensation

To be discussed as per experience and company standards.