Digital Marketing Analyst

Job Description

A Digital Marketing Analyst s job is to analyse the company s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights. Key Responsibility Areas DSet up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps. Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives. Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV). Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement. Work closely with in-house teams and maintain client relationships through scheduling regular meetings to go through reports and provide actionable insights. Skills 2 4+ years of experience working in media technology platforms. Demonstrates understanding of media basics and concepts Working knowledge of Syndicated tools (GA, GDS, GTM, and etc) Understanding of optimization platforms & trafficking platforms Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc) Team player Thinks Strategically